Skip to main content


Here's a very interesting video that you should
watch if you are interested in getting free traffic from Google

SECockpit Keyword Research Tool

Paid Search Conversions - The Sweet Spot Of Facebook

There seems to be a correlation between using an advertising platform that targets social media and how much profit you can actually earn using their advertising platform. According to a recent study that was done which targeted three specific levels of Facebook ad spending, even with a control group that did not spend any advertising money at all, and using the same ads and landing pages, it was clear that there was a specific sweet spot, a correlation between advertising and the products and services offered, that led to profitable advertising campaigns. The benefit of looking at PressPlay information like this is that it can help you make a good decision in regard to your advertising budget, and whether or not your particular product or service will sell. By knowing that there is a high probability of more success with Facebook advertising, it will allow advertisers to spend a little more money to find that specific audience and targeted ad spend that will lead to higher profitability.

Branding And Advertising
z
Another thing that was noted was that people that are trying to promote specific brands, and that were using cross channel marketing, or actually finding high levels of success opposed to the typical siloed approach in PressPlay. Essentially, instead of targeting keywords or people that were directly related to products and services that you have to offer, by marketing to people that were similar, but not the same in regard to demographics and interests, higher profits were actually achieved.

Fortunately, these studies have shed new light on how it is possible to find a sweet spot with Facebook advertising. There is a definite Goldilocks effect that people can find, something that seems to be indicative of utilizing a social media platform for the advertising that you do today.
Labels:

Comments

Post a Comment

Popular posts from this blog

Self-Motivation: How to Keep Yourself Motivated

Keeping one’s self going is a difficult thing to do.  There are a million distractions that occur every day and that can mean that we do not stay on track with what we should be doing.  Self-motivation is something that does not come easy to a lot of people and that means that there are some steps that need to be taken before you can become motivated to the fullest extent.  Of course there are some other matters that first need to be taken care of.  If there are a lot of distractions that keep you from doing what you need to be doing then you need to make some changes. This is really the first step towards becoming self-motivated in any form. To be self-motivated means that there is no outside force or person pushing you to become what you want.  The whole concept of succeeding lies within yourself and that means that you will need to make the effort yourself to be who you want to be.  The doing away with the distractions means that you need to be completely self-reliant.  If you have ...
82 comments
Read more

Three Steps to a Better-Performing About Page

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times , you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come. Why is your About page so important? It is often an entry page Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). If nothing else, it shows up in your sitelinks: Or your m...
1 comment
Read more

When (and When Not) to Outsource Link Building

Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top resources in our segment. We ended up hiring an agency to help us build these links. The agency was charging us an outrageous $13K a month, but, unfortunately, the high price didn’t equal quality. They weren’t capable of writing anything meaningful, not to mention publishing their content on trustworthy industry blogs. What made things worse was the fact that I brought them on board. Needless to say, we stopped working with this agency. We decided to give another one a try, thinking that this time luck would be on our side. Well, we were wrong. Although the second agency charged us nearly three times less and promised premium quality work with superb links and stellar results, the outcome was disappointing, to say th...
Post a Comment
Read more