An Information Blog

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times , you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come. Why is your About page so important? It is often an entry page Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). If nothing else, it shows up in your sitelinks: Or your m...

Keeping one’s self going is a difficult thing to do.  There are a million distractions that occur every day and that can mean that we do not stay on track with what we should be doing.  Self-motivation is something that does not come easy to a lot of people and that means that there are some steps that need to be taken before you can become motivated to the fullest extent.  Of course there are some other matters that first need to be taken care of.  If there are a lot of distractions that keep you from doing what you need to be doing then you need to make some changes. This is really the first step towards becoming self-motivated in any form. To be self-motivated means that there is no outside force or person pushing you to become what you want.  The whole concept of succeeding lies within yourself and that means that you will need to make the effort yourself to be who you want to be.  The doing away with the distractions means that you need to be completely self-reliant.  If you have ...

Posted by meghanpahinui What is duplicate content , and why is it a concern for your website? Better yet, how can you find it and fix it? In this week's episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks through some handy (and hunger-inducing) analogies to help you answer these questions!  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Meghan, and I'm part of the Learn Team here at Moz. Today we're going to talk a bit about duplicate content.  So why are we talking about duplicate content? Well, this is a pretty common issue, and it can often be a bit confusing. What is it? How is it determined? Why are certain pages on my site being flagged as duplicates of one another? And most importantly, how do I resolve it if I find that this is something that I want to tackle on my site?  What is duplicate content? So fi...