An Information Blog

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help convince them to deal with you. And, in these uncertain times , you can use it to help build trust in you and your business. Creating a solid About page is a one-time task, but it will boost both brand loyalty and conversions for many months to come. Why is your About page so important? It is often an entry page Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). If nothing else, it shows up in your sitelinks: Or your m...

Keeping one’s self going is a difficult thing to do.  There are a million distractions that occur every day and that can mean that we do not stay on track with what we should be doing.  Self-motivation is something that does not come easy to a lot of people and that means that there are some steps that need to be taken before you can become motivated to the fullest extent.  Of course there are some other matters that first need to be taken care of.  If there are a lot of distractions that keep you from doing what you need to be doing then you need to make some changes. This is really the first step towards becoming self-motivated in any form. To be self-motivated means that there is no outside force or person pushing you to become what you want.  The whole concept of succeeding lies within yourself and that means that you will need to make the effort yourself to be who you want to be.  The doing away with the distractions means that you need to be completely self-reliant.  If you have ...

Posted by AnnSmarty The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they’ll pick and feature your competitor. One way to make sure that doesn’t happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might need about your brand. Why create an FAQ page? Decrease your customer support team’s workload. If you do it right, your FAQ page will be the first point of contact for your potential customers — before they need to contact you directly. Shorten your customers’ buying journeys. If your site users can find all the answers without having to hear back from your team, they’ll buy right away. Build trust signals. Covering your return policies, shipping processes, and being transparent with your site users will encourage them to put more trust into...